Calculate Profit Margin
Margin measures profit as a percentage of revenue. Keep revenue and cost on the same basis.
Formula: Profit Margin (%) = (Revenue − Cost) ÷ Revenue × 100
Use figures from the same reporting period and apply the definition used by the calculator. Ratios and percentages are most useful when the underlying accounting or advertising figures are comparable.
Recalculate the ratio or percentage from the displayed figures and confirm that the same reporting period and definitions were used.