Calculate Cost Per Click (CPC)
CPC shows the average amount spent for each recorded click.
Formula: CPC = Total Ad Spend Γ· Number of Clicks
Use figures from the same reporting period and apply the definition used by the calculator. Ratios and percentages are most useful when the underlying accounting or advertising figures are comparable.
Recalculate the ratio or percentage from the displayed figures and confirm that the same reporting period and definitions were used.